The Society of Architectural Historians Great Britain featured Grace Ong Yan’s new book, Building Brands: Corporations and Modern Architecture on their website. The feature gives an overview of the book, as well as an excerpt about the fascinating case study of the 1964 “Plexiglas Palace” headquarters design by consulting architect Pietro Belluschi and associate architecture firm George M. Ewing and Co. for the Röhm and Haas company which invented and manufactured Plexiglas. This case study was the pinnacle of architectural branding as the building incorporated and displayed Plexiglas throughout, thus merging architecture and branding with brilliant designs and art of Plexiglas.
