DESIGNPHILADELPHIA BRANDING & KICK-OFF INSTALLATION
Grace Ong Yan designed the branding and Kick-off Installation for DesignPhiladelphia WITH A site ACROSS THE STREET from the Rafael Vinoly-designed Kimmel Center FOR THE PERFORMING ARTS. The design involved two scales of interaCtion: SUPER-GRAPHICS SIGN & INTRICATE WALLS. BOTH ELEMENTS EFFECTIVELY engageD the street and creatED a transformative environment within the lot.
On the lot, a labyrinth design was defined by a modular wall system, infilled with laser-cut Corian.
WALLS: The DesignPhiladelphia logo was used to create a graphic. Many scales of the logo were arranged in a field. This created a brand identity for the installation. The walls enveloped a seating space, defined by benches and a red "carpet."
SIGN: Along the front of the lot, on the sidewalk, a large-scaled “2010” was built, framed in 2x4 wood and clad in red coreplast.
On the lot, a labyrinth design was defined by modular seating and intricately laser- cut Corian walls.
